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Sectors that need local search
Target industries where “service + town” searches drive enquiries, such as dentists, vets, plumbers and conveyancing solicitors.
Lead generation for SEO agencies
Lead generationfor UK SEOagencies.
Local SEO sells best to businesses whose customers search by service and town — clinics, trades, solicitors, estate agents. ClientFinch helps SEO agencies list those companies by SIC code and location, so you can research them properly and pitch with something specific.
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Town-by-town campaigns
Search one location at a time so your outreach, case studies and examples feel local and relevant.
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Research before you pitch
Shortlist companies first, then audit their sites yourself and record what you found in private notes against each lead.
How SEO agencies can use Companies House for prospecting
The hardest part of selling SEO is starting the conversation with a business that has a real, fixable problem. Generic “we can get you to page one” emails are ignored. The agencies that win new clients consistently do a small amount of research first and open with an observation: the practice does not appear for “emergency dentist + town”, the site has no location pages, or reviews are not shown anywhere.
Companies House gives you a reliable list of the businesses to research. Because SIC codes describe what a company does, you can build a list of every active dental practice, law firm or roofing contractor registered in a town, then check their search presence one by one.
A practical local SEO prospecting workflow
Use ClientFinch for the list, and your existing SEO tools for the audit.
- 01Choose a sector you have results in and a town you can credibly serve.
- 02Search the SIC code and town in ClientFinch with “Active” status, and save the plausible matches.
- 03For each saved company, run a quick check: Google Business Profile, rankings for two or three core terms, page titles and mobile usability.
- 04Write the single most useful finding in the lead’s notes — that becomes the first line of your outreach.
- 05Export the list and contact the businesses with the clearest, most valuable gaps first.
Being realistic about the data
ClientFinch does not crawl websites or score SEO today; any website checks are yours to make. Registered office addresses are sometimes an accountant’s office rather than the trading premises, so confirm a company’s real location before referring to it in a pitch. Treat the register as a dependable list of who exists, and your own audit as the reason to get in touch.
Filters to use
Build the right list.
- Local-service SIC codes
- Useful starting points include 86230 (dental practices), 75000 (veterinary), 43220 (plumbing and heating), 69102 (solicitors) and 68310 (estate agencies).
- Town or postcode
- Focus on the areas where you already rank, have clients or can offer in-person meetings.
- Recently incorporated
- New practices and firms need visibility from day one, and rarely have an SEO partner yet.
- Active status only
- Exclude dissolved and insolvent companies before you spend time auditing their websites.
FAQ
Common questions.
Does ClientFinch run SEO audits?
No. ClientFinch helps you build and organise the list of companies to research. You run your own audit with the SEO tools you already use, and record findings in each lead’s notes.
Can I target a single town?
Yes. Enter a town, city or postcode in the location filter to search companies whose registered office address matches it.
Which SIC codes work well for local SEO?
Sectors with strong local search demand tend to work well, such as 86230 dental practices, 75000 veterinary activities, 43220 plumbing and heating, 69102 solicitors and 68310 estate agencies.
Can I export my shortlist?
Yes. Saved leads can be exported to CSV with the company name, company number, date saved, your notes and a link to the Companies House record, ready to import into a CRM or spreadsheet.
Related reading
Find businesses that need SEO servicesA repeatable way to spot UK businesses with clear, fixable search gaps.Technical SEO prospecting for agenciesUse crawlability, indexing and speed checks to open better conversations.For small businessesB2B lead generation for UK small businesses and freelancers.For web design agenciesReach newly formed and growing businesses that need a website.For digital marketing agenciesTarget UK sectors and regions that match your retainers.
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Go find them.
Create a free account to search the Companies House register and build your shortlist — the first companies are free to explore.